Last week, Meta launched its latest social media venture, a Twitter alternative called Threads.
For social media start-ups, attracting an audience is crucial to scaling a new product — but it can be near impossible to lure loyal users away from other platforms.
New Threads accounts can easily migrate their information from Instagram, sharing their account data and username between the platforms.
They have this pattern now of either launching or creating spin-off social media networks based on what's most popular at the time, then do it under their brand," Caraballo said.
"It just is so dystopian to have one single person basically who oversees the entirety of all social media, at least in the Western world," Caraballo told Insider.
Persons:
Mark Zuckerberg, Alexis Ohanian, Ohanian, —, Instagram, Sarah Oh, we've, Adam Mosseri, Alex Heath, Elon, Alejandra Caraballo, Harvard Law School's, Caraballo, WhatsApp —, Elon Musk, Meta
Organizations:
Meta, CBS, Boston Herald, Twitter, Harvard Law, Facebook, Federal Trade Commission
Locations:
Instagram